Covance Executive Kit

Covance Executive Kit

An engaging set of resources, designed to drive executive engagement and sponsorship around a technology platform that formed a strategic pillar of the company's growth strategy.

Project Details

Client: covance

Date: 2016

Link: Internal

1. Case study

The client wanted a fresh way to engage Covance executive leadership globally around the rollout of a new SaaS offering. This was an audience that was extremelly busy that lacked clear line of sight.

2. Solution

An exciting, high quality executive kit and portal were created. The kit included a usb with offline resources and was personalised. The portal included a series of personal messages from the CEO, CIO and CMO, as well as a pledge which invited the viewer to make a public commitment to support the initiative.

3. Result

Overcoming traditional approaches and barriers to internal communications, the executive kit created a personalised experience that drove accountability and delivered clarity on strategic initiatives.

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